The boss and owner, Mike, shouted,“That Steven is so unreliable! I don’t
know why we do business with him. Don’t do any more work on his file; he has changed
his mind again. I should fire him as a client right now!”
Sarah
and Bill heard their boss’s comments and felt Mike’s frustration and their own.
They were both thinking how could Steven be so uncertain about the work he wanted
done by Mike’s company. They had put much energy into Steven’s project and now
it was sounding like it was a total waste of time!
What Sarah
and Bill didn’t know was that Mike was already having a challenging morning before
the conversation with Steven. Three problem phone calls preceded Steven’s call
about a small change in the work being done for him. Mike’s reaction was major
in response to a minor problem.
Sarah and Bill, not aware of the
details causing the boss’s reaction, were making huge withdrawals from their emotional
bank accounts of accumulated good will about Steven’s company. Thoughts like:
how could he do this to us and we’ll fix him ran through their minds.
Business owners and managers, although expected to be unemotional and rational
always, slip into the role of emotional human being from time to time.
As a result, the message conveyed and understood by others can be misinterpreted.
This happens often in business where the workforce is loyal to the boss and the
company. Any action deemed hurtful by a customer or client toward the company
can bring out the loyalty factor in employees.
Mike would have been better
off to pause for a time before he relayed the news of Steven’s call to Sarah and
Bill. Similar to writing and sending a letter written in the height of anger,
venting frustration through the business communication channels will often lead
to confusion and damaged customer relationships.
Mike would have gotten
better results by using the W.A.I.T method. The W.A.I.T. method was introduced
to me a few years ago by Drew Rozell. I can't remember whether he invented it
or picked it up elsewhere.
The W.A.I.T acronym stands for the question,
Why Am I Talking? Much like the often heard advice, think before you speak,
WAIT is an excellent way to prevent saying the wrong thing when you are emotionally
charged.
When
you find yourself angry, red faced and burning, just ask yourself the WAIT question
to allow yourself the time to get composed. Not all messages need to be sugar
coated, but they should be rational without being slanted with anger or frustration.
So get going on better communication with your team but please,
remember to WAIT if you need to cool down.
You
can learn better communication skills through my 8 simple strategies for success.
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