I hear people in business talking about slumps frequently. Sales slumps,
marketing slumps, production slumps and innovation slumps. Everybody takes a ride
to Slumpville once in a while.
You
recognize Slumpville upon your arrival. The inhabitants are yawning, looking at
clocks and watches and checking to-do lists. The talk is negative and filled with
expressions like, “If it weren’t for bad luck, we wouldn’t have any at all.” Heads
hang low and the sigh is the official greeting. Getting out of Slumpville is always
a challenge for people in business. How do you get out of a slump?
Experts agree that the first thing to do is break step. Slumps are patterns, both
physical and mental, and routines encourage the slump to survive. If possible,
change the environment. Work from a different office, redecorate your office or
organize your office. Arrive at work earlier or later, leave the office earlier
or later, change lunch and break times.
Writer Bob Bly, a successful
copywriter, wrote some simple steps he and others have used to break slumps:
Here is the formula for getting out of a slump:
- Do something.
- Do
more.
- Keep doing it.
1. Bly wrote that
slumpers spend most of their time ruminating, worrying or planning. He suggests
doing just about anything other than the above will help defeat slumpism.
2. Bly advises slumpers to decide how much activity you think you really need
to get fully out of your slump. Then do at least twice that amount.
3. The reason most people fail is that they give up too easily. Keep working at
it.
My experience as a slumper and a slumpee (one who suffers from another’s
slump) is that slumps don’t end until the slumper declares he or she has had enough
of life in Slumpville and begins the process to leave.
If
you’re in Slumpville, reread steps 1, 2 and 3 above. If that doesn’t help, wince
and repeat.
I help business owners battle the Slumps to create
more profit in less time. Step 1, Do something, could be a call to me about
a plan for ending your business slump. (716) 434- 5371
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