Recently, my friend told me the story of being caught speeding by radar.
She was going just a little over the speed limit and fell prey to the radar's
bounce beam and has a ticket to remind her of the experience.
"What
happened to your radar detector? Why didn’t you get a warning about the radar
in the patrol car?", I asked.
“I didn’t have it turned on then.
. .” was the answer. It was on the dashboard but not on." “Guess they don’t
work as well with the switch in the off position”, I offered sarcastically.
Radar detectors work best when they are turned on. No secret there, but
there are times when we forget to be detecting.
Now you won’t
find this written in any standard text book about business, but you have your
very own personal internal radar for business transactions.
Some
may call it intuition, I call it business radar. It is an accurate guidance
system that, when turned on, will detect important things about business transactions.
Sadly, some business people choose to ignore that feeling provided by their internal
radar system and leave it switched 'Off' in favor of a scholastic based
and rational decision process.
Here’s
why 'trusting your gut' is seldom taught by business scholars. You see,
it’s close to impossible to describe in a text book what a gut feeling feels like.
Think about it, how would you describe it? “Well, it’s sorta-like kind of a funny
feeling in your stomach, not like your sick but it’s a feeling that you know is
there and it must mean something and for some reason I can’t quite describe exactly
to you, but this deal is going to be bad.”
You’ve had that feeling
before, right? What did you do with the feeling? Trust it or ignore it?
You may have or have had these feelings, too.
- You have an inkling
that even though 'the numbers' don’t support a deal completely, it still feels
like a good move.
- You have a feeling that you could be accomplishing
more and creating more profit in your business.
- You loved the job candidate’s
resume, but your internal B.S. detector was vibrating at 7.6 on the Richter
Scale at the interview.
- You felt uneasy when the salesman told
you he could deliver almost twice as much product or service at half the cost
of the competition.
- You sense your business and marketing plans
need to be updated due to several hauntingly familiar recurring conversations
with customers in the past few weeks.
- You intuitively suspect your
product or service is priced too low.
In
my experience, the numbers: past, present and future are always the place to start
with decisions. But, you can’t stop there. When you have your internal business
radar turned on and tuned in, it is a reliable source of information.
Trust
your “gut” as one of the best business radars in the world.